Full brand guide

Here you’ll find the information you need to apply SAIF’s logo and primary colors. Contact us at brand@saif.com with questions.

Logo

The SAIF logo is composed of unique, custom-designed letters. Download our logo.

Primary logo

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Secondary logo

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Tertiary logo

Occasionally we use the logo without the tagline. For example, we don’t use the tagline in our social media icons — or anywhere else it might be hard to read or out of place. 

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Clear space

We prefer a lot of clear space around our logo. The minimum clearance is the height of the “a.”

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Solid black

Use the solid black version when printing in black and white.

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Backgrounds 

The SAIF logo can be used over backgrounds, but only in one color, and only where there is acceptable contrast.

Acceptable contrast is determined both by the background color and the size of the logo.

The logo can be all white or black on a photo, as long as it has plenty of clearance around it and doesn’t cover the important parts of the photo.

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Incorrect use

Here are some examples of incorrect use of the SAIF logo. Please use the logo exactly as provided by the SAIF brand team.

Squeezed or stretched

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Incorrect font or low resolution

Don't use another version of the tagline. Don't use a low-resolution version of the logo.

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Incorrect colors or orientation

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Colors

Primary

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The primary color palette is a friendly and memorable expression of our brand.These colors are directly associated with our logo.

Secondary

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The secondary color palette complements the primary palette with bright and energetic colors. Use the secondary palette when a broader range of color is necessary.

Typography

Our primary type families for print media are DIN and Rockwell. For web we use Verdana and Rokkit. For screen viewing and forms, we use the Verdana font. When space or systems require, Arial may be used in lieu of Verdana.