Brand guide

Here you’ll find the information you need to apply SAIF’s logo and primary colors. Contact us at brand@saif.com with questions.

Colors

SAIF's primary color palette is a friendly and memorable expression of our brand. These colors are directly associated with our logo.

Evergreen

#4F7E11

79, 126, 17

Overcast

#7D7B7B

125, 123, 123

Logo

The SAIF logo is composed of unique, custom-designed letters. Download our logos.

Primary logo

Secondary logo

Tertiary logo

Occasionally we use the logo without the tagline. For example, we don’t use the tagline in our social media icons — or anywhere else it might be hard to read or out of place.

Clear space

We prefer a lot of clear space around our logo. The minimum clearance is the height of the “a.”

Solid black

Use the solid black version when printing in black and white.

Backgrounds

The SAIF logo can be used over backgrounds, but only in one color, and only where there is acceptable contrast.

Acceptable contrast is determined both by the background color and the size of the logo.

The logo can be all white or black on a photo, as long as it has plenty of clearance around it and doesn’t cover the important parts of the photo.

Incorrect use

Here are some examples of incorrect use of the SAIF logo. Please use the logo exactly as provided by the SAIF brand team.

Squeezed or stretched

Incorrect font or low resolution

Don't use another version of the tagline. Don't use a low-resolution version of the logo.