Why is a brand important?
A brand is the accumulation of impressions in the mind of an audience when they interact with that brand. A successful brand should create an experience that is positive, memorable, and relevant.
Our logo
The SAIF logo is the visual representation of our brand.
The person symbolizes that our purpose has always been to help others. Since SAIF's creation, it has been our goal to protect workers from on-the-job injuries, and to help them recover when they are hurt.
The building symbolizes that we are a leader and advocate for the economy of Oregon. By making coverage available and affordable, SAIF lowers business costs and promotes a strong economy.
The state symbolizes that Oregon is our home and the market we serve. In total, the logo represents that SAIF Corporation is a unique Oregon company, dedicated to serving the people, businesses, and state of Oregon.
Our charter, vision, and mission
Our company mission, vision, and charter are important tools for telling our story because they reflect the values of SAIF and its employees.
SAIF's charter
We were created by the people of Oregon through an act of the state legislature "to make insurance available to as many Oregon employers as inexpensively as may be consistent with the overall integrity of the Industrial Accident Fund... and sound principles of insurance." ORS 656.752
SAIF's vision
SAIF will be an industry innovator that makes Oregon the safest place to work. We exist to serve and protect the Oregon workforce, meeting the needs of workers and employers, and strengthening Oregon's economy.
SAIF's mission
To constantly improve Oregon's workers' compensation system by setting the industry standard for affordability, availability, innovation, efficiency, and service quality.
Our values
SAIF is unique within Oregon: we are a not-for-profit, state-chartered workers' compensation insurance company that makes workers' compensation insurance affordable and available to employers in Oregon.