“Side by side” campaign

...Pretty different. One thing these people have in common is Oregon. Another is that they benefit from SAIF Corporation. Because SAIF keeps workers' compensation insurance rates low across the state for everyone, whether you're covered by SAIF or not.

These workers are two of the many featured in SAIF's new ad campaign, which is the next stage of our "side by side" theme.

The "side by side" campaign is based upon the premise that all workers in Oregon have something in common — even those from very different industries who, under normal conditions, might never come into contact with each other.

Whether they are covered by SAIF or not, they share the benefits of our daily efforts to keep workers' compensation rates low and to make workplaces safe.

The image concepts are simple but dramatic: workers from different industries are photographed next to each other in their work attire.

As with the ecosystem-themed campaign that followed the brand launch, the print ads will appear primarily in industry publications. The exception is Oregon Business magazine, which published the first ad in April as part of SAIF's sponsorship of the "100 Best Companies to Work For" competition.

The new campaign also includes updated sponsorship spots on public television and radio. The spots on Oregon Public Broadcasting (OPB) and Southern Oregon Public Television will feature the same new photography as the print ads. The spots on OPB radio, KLCC (Lane County), and Jefferson Public Radio in southern Oregon will be new as well.

See the newest SAIF print ads. | Ad 1 | Ad 2 | Ad 3 | Ad 4 |